Signaletics

Branding Expo.02 - Partner

Pennants were attached to flexible rods arranged more or less densely and in a variety of ways. These elements were located in strategically important places so as not to monopolise the attention of visitors in the entire public space. The aim was to draw attention to the financial partners without visually overloading the overall picture.

Photos: © Intégral Ruedi Baur, Paris, France www.integral-designers.eu; © Claude Comte