Schools
The Swiss National Exhibition as a generational event was inconceivable without a visit from the future generation - the schoolchildren. In order to achieve this goal, it was important to offer an attractive programme for the cost-sensitive education sector with around 1.4 million potential visitors. In co-operation with SBB and the Swiss Conference of Cantonal Ministers of Education (EDK), Expo.02 therefore developed a global offer for a one-day visit: CHF 48.00 for admission and transport from all Swiss municipalities. Lobbying and presentations in the cantons and schools were used to promote Expo.02 and the global offer. Direct marketing measures to classes and schools as well as a special page on the Expo.02 website ensured comprehensive communication. The measures were rounded off with didactic teaching material on the exhibitions for the preparation and follow-up of the Expo.02 visit.